How I Create Lead Magnets That Actually Work (Without Going Crazy)

Tips You Can Follow for Your Own Lead Magnets

I started writing because I love to write. But at some point, I realized I didn’t just want to write—I wanted to build a business around my writing. That meant I wasn’t just a writer anymore. I was also a marketer and a publisher.

Which meant I had to figure out things like:

What the heck is a lead magnet?

And how do I use one to actually benefit my books?

So… What Is a Lead Magnet, Really?

A lead magnet is something you give readers in exchange for their email address. Simple idea. Powerful tool. It helps you build a mailing list where you can share new book announcements, offer exclusive content, and stay connected with your audience.

But while the concept is simple, the execution matters. Here’s how I set mine up in a way that’s both easy and effective.

Step 1: Pick a Platform (I Chose MailerLite)

There are lots of platforms you can use to create lead magnets. I tried a few and eventually landed on MailerLite. Why?

• It’s affordable (cheaper than most options I looked at)

• It’s user-friendly (I’m not super technical, so this mattered)

With MailerLite, I created a simple landing page where readers can drop their email in exchange for bonus content related to my book.

Want to see a real example?

👉 Here’s one of my lead magnets

Step 2: Offer Real Value

What do I actually give away?

Bonus content—something that builds on the book they just read. I want my readers (also known as customers!) to feel like they’re getting more than just what’s on the printed page. Buying one of my books should always come with extra value.

Step 3: Design with Intention

When someone hits my landing page, the first thing they see is my book. I thank them for reading it and remind them that this is where they can grab their bonus content. My call-to-action is front and center—easy to find, easy to follow.

But I don’t stop there.

Scroll down a little, and you’ll find a short “About Me” section. Why? Because books are written by people for people. Readers like knowing who’s behind the words. I think we all prefer buying from people we feel some connection with—and this is a simple way to build that.

Step 4: Suggest the Next Step

Because this is a business, I also include a cross-sell.

If someone liked one of my books enough to grab the bonus content, there’s a good chance they’ll enjoy another one. So I feature a second book on the same page—along with a direct link to buy it on Amazon. Easy, natural, helpful.

Final Thoughts

I’ve experimented with a bunch of different landing pages, and this setup works best for me. It’s simple, it adds value, and it helps turn readers into repeat customers.

If you’ve made your own lead magnets, I’d love to hear how you set yours up—and what’s worked best for you.

Let’s swap notes.